Homebred Legends was created in 2017. Originally inspired by the model, message and image of ‘The Marathon Clothing’ by Nipsey Hussle, HBL was launched as a brand to create awareness and an identity on a larger scale for our origin, Cleveland Heights, OH, through fashion.

Homebred represents loyalty. Loyalty to your beginnings, loyalty to your ideas, loyalty to people and loyalty to your passion.

In our infancy, HBL was positioned to appeal to our hometown community by allowing them to proudly wear city colors in a new form. The brand established a bond within the community along with a sense of pride and support.

Our merchandise is meant to empower the individual in it. We want everyone to feel a part of something that’s bigger than all of us. To spread our vision, we choose fashion. We choose streetwear. We choose culture.

We thank everybody that has been on the wave with us from day 1, those that are new and everybody in between that’s joined us on this journey. The best is always yet to come. This legacy is still being written.

HBL, est. 2017